Soonbird Software Showing (S3 for short), is an event that happens on a random occasion, in which Soonbird and all of its subsidiaries present their latest software.
In 2009, Ryan Buchanan founded Soonbird and began developing games. Soonbird began producing a rapid number of software entertainment that they began thinking of a way to showcase it. Late 2010, Jenny Rodgers founded the S3, a way to showcase their work. Soonbird hosts web shows and stations where people could see their upcoming work, and retro works.