E-Japan, (short for the Exhibition Japan Festival) is a convention based around Japanese culture taking place at the Aston City Convention Centre in Surrey, near London, England. The attendance for E-Japan has significantly excelled since the first E-Japan exhibition in 1991.

Sections of the Exhibition

The E-Japan exhibition has several sections in it.


The E-Market is the largest of the sections in the exhibition, with it being themed around buying lots of Japanese items which you'd expect to be in a fringe market in Japan. You will find plenty of anime merchandise and random Japanese items.

Appeared at all E-Japans since 1999.


At E-Kawaii you will find all the cute things from Japan and Korea, specifically stuffed toys, fashion and music. The E-Kawaii area of E-Japan has been one of the main sites in the E-Japan, and it is the second largest section in the exhibition.

Appeared at all E-Japans since 1997.

E-Gamers Plaza

E-Gamers Plaza is a plaza dedicated completely to the best games from Japan, with Nintendo, Sega, Bandai Namco and SeventhHeaven all showing their games in the area. The E-Gamers Plaza was formerly known as the E-Game Park. It is the third largest section in the exhibition.

Appeared at all E-Japans since 2000.


E-Live is the live section of E-Japan. It is where all live events take place other than gameplay previews, which take place in the E-Gamers Plaza section of the exhibition. Guests come from Japan to perform specifically for the attendants of E-Japan.

Appeared at all E-Japans since 2007.


The E-Sushi area is one of the two areas dedicated to food, although this area is dedicated specifically to sushi and sashimi, making it the largest area in the exhibition dedicated to only one area.

Appeared at all E-Japans since 2010.


The E-JFood area has street food and restaurant-class Japanese cuisine from Tokyo, Sapporo and Kobe. There is Japanese sweet shops, sake bars, fried food, Takoyaki (octopus balls) and soft drinks. All of these with a beautiful area in the centre where you may eat all your food which you buy.

E-Live Guests

Guests who have performed or gave speachs during the E-Japan festival.

Year Guests
2007 Perfume, Mr. Children, Ichirou Mizuki, Yoshiki
2008 Scandal, Oh! Great, Dio - Distraught Overload
2009 Kanon Wakeshima, Scandal, Perfume, Mr. Children, Happiness, Shigeru Miyamoto, Yutaka Izabuchi, Showtaru Mizabuku, Kat-Tun, Seamo, Hayao Miyazaki, Ichiru Okouchi, Tsutomo Nihei and Plastic Tree
2010 Meg, Aya Kanno, Scandal and Capsule
2011 AKB48, X-Japan (Yoshi and Toshiki), Hiro Mashima, Hitomitoi, ViVid and Dir en Gray
2012 SKE48, Satoru Iwata, Shigeru Miyamoto, Dempagumi Inc., Namie Amuro, E-Girls, Momoiro Clover Z, Ikimonogakari, Katsuhiro Harada, Hitoshi Hakamura, Moon Kana, Morning Musume, NMB48, Chay and Takashi Tezuka.
2013 Kyary Pamyu Pamyu, Capsule, AKB48, Nogizaka46, Sandaime J-Soul Brothers, Leo Ieiri, Hey!Say!Jump!, TVXQ, Miwa, Yamazaki Aoi, Namie Amuro, NMB48, Ikimonogakari, Dreams Come True, Masahiro Sakurai, Keisuke Kuwata, Hikaru Utada, Momoiro Clover Z, Hatsune Miku, Megurine Luka and Sekai No Owari
2014 Perfume, °Cute, Dempagumi Inc., Eir Aoi, SMAP!, Arashi, Southern All Stars, Chay, Kerakera, Tyler Oakley, Morning Musume, AKB48, Meg, Takako Matsu, Funky Kato, Shiggy Jr., Superfly, Gesu no Kiwami Otome, Miwa, Nishino Kana, Kiss-my-ft2, Golden Bomber, Kohei Tanaka and Babymetal.

Celebrity Meets

Celebrity meets began in 2011 and since have became a huge success, attracting several thousands of people.

Year Celebrities
2011 AKB48, Yoshi and Toshiki
2012 Satoru Iwata, Namie Amuro, Moon Kana, SKE48, Katsuhiro Harada and Chay.
2013 Miranda Sings, Leo Ieiro, Kyary Pamyu Pamyu, Masahiro Sakurai, Namie Amuro, Yamazaki Aoi, Hiro Mashima, Katsuhiro Harada, Keisuke Kawata, Yasutaka Nakata, Joey Graceffa.
2014 Tyler Oakley, Perfume (Kashiyuka, A~Chan, Nocchi), Yasutaka Nakata, Joe Sugg, Zoe Sugg, Nishino Kana, Babymetal, Takako Matsu, Miwa and Eir Aoi.

List of Events

Past Events

Name Place Attendance
Exhibition Japan Festival  The Soper Hall, Croydon 305 (invitation only)
Exhibition Japan Festival 1992 Tobacco Dock, London 1,532
Exhibition Japan Festival 1993 Tobacco Dock, London 1,602
Exhibition Japan Festival 1994 Tobacco Dock, London 1,607
Exhibition Japan Festival 1995 Tobacco Dock, London 1,610
Exhibition Japan Festival 1996 Kensington Olympia, London 7,030
Exhibition Japan Festival 1997 Kensington Olympia, London 10,583
Exhibition Japan Festival 1998 Earls Court 1, London 19,993
Exhibition Japan Festival 1999 Earls Court 1, London 19,997
E-Japan 2000 Earls Court 1, London 19,994
E-Japan 2001 Earls Court 1, London 19,982
E-Japan 2002 ExCel London 43,002
E-Japan 2003 ExCel London 46,321
E-Japan 2004 ExCel London 67,402
E-Japan 2005 Excel London 67,440
Exhibition Japan Festival 2006 Excel London 65,996
E-Japan 2007 O2 Arena, London 97,102
E-Japan 2008 O2 Arena, London 97,360
E-Japan 2009 O2 Arena, London 102,009
E-Japan 2010 O2 Arena, London 104,424
E-Japan 2011 O2 Arena, London 103,365
E-Japan 2012 Excel London 67,235
E-Japan 2013 O2 Arena, London 106,032
E-Japan 2014 O2 Arena, London 106,201

Future Events

Name Place Attendance
E-Japan 2015 O2 Arena, London 106,420
E-Japan 2016 Aston City Convention Centre, Redhill 232,021
E-Japan 2017 Aston City Convention Centre, Redhill 235,653
E-Japan 2018 Aston City Convention Centre, Redhill 240,320
E-Japan 2019 Aston City Convention Centre, Redhill 244,642
E-Japan 2020 Aston City Convention Centre, Redhill 243,004
E-Japan 2021 The Underground, London 236,044
E-Japan 2022 Aston City Convention Centre, Redhill 245,886
E-Japan 2023 Aston City Convention Centre, Redhill 289,031

Game Exhibitors

Name Year Joined Active? Notes
Nintendo 1997 Yes
Sega 1994 No Ended in 2000
Bandai Namco 1999 Yes
SeventhHeaven 2008 Yes
SquareEnix 2002 Yes
Nippon Ichi Software 2008 No Ended in 2013

International E-Japan

E-Japan Australia

  • E-Japan AUSTRALIA! in Melbourne, Australia.
  • Exhibition Japan Festival in Perth, Australia

E-Japan France

  • E-Japon in Lille, France

E-Japan Russian Federation

  • E-Japan Moscow in Moscow, Russia.
  • Ye-Yaponia Umsk in Umsk, Russia.

E-Japan United Kingdom

  • E-Japan Festival in Birmingham, England.
  • Exhibition Japan Festival in Cardiff, Wales.
  • Exhibition Japan Festival in Aberytswyth, Wales.
  • Exhibition Japan in Berwick, Scotland.

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