Alex Kidd was Sega's previous mascot until the Sega Mega Drive/Genesis reached fame and Sonic the Hedgehog replaced him. Alex Kidd's most prominent features are his large pointed ears, red jumpsuit and enormous sideburns.
Hailing from the Planet Aries, he is trained in the martial art of Shellcore, which enables one to alter the size and toughness of their hands through sheer willpower, and break objects as strong as solid rock with their fists alone. Whilst he initially lived alone as an orphan on Mount Eternal, he learns from a dying man that he is in fact a lost member of the Radaxian Royal Family, son of King Sander Radaxian and brother of Prince Igul, the latter of whom had been kidnapped along with his fiancé, Princess Lora, by a usurper known as Janken the Great.
Alex Kidd is a secret character. He gets to unlock 195 points in world tour.
Alex Kidd can be unlocked by scoring 15 goals playing as Sonic the Hedgehog.